In the overhaul of a brand identity for an agricultural machinery company, I made a conscious decision to retain the enduring green hue from their previous logo, a color that has become synonymous with the company's identity over the years. To achieve a refined and contemporary aesthetic, I opted to minimize decorative elements, ultimately crafting a sleek wordmark logo. This deliberate simplification signifies the company's commitment to modernization, emphasizing its evolution with the times.
As a complement to this rebranding initiative, I also conceptualized a design for black polo shirts, not only for their visual appeal but also for their practicality in hiding dirt, with subtle color accents in the unmistakable green, further reinforcing the brand's distinctive visual language.
